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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

07 Jun 2023

'Road Duty' needed to ensure electric vehicles 'don't put pressure on public finances'

Think tank the Resolution Foundation has called for the government to urgently reform road taxes so that the transition to electric vehicles 'doesn't put pressure on public finances and road congestion'.

06 Jun 2023

Nearly £9 billion in old banknotes and coins not cashed in, says Bank of England

The Bank of England (BoE) has revealed that almost £9 billion in old coins and banknotes has not yet been cashed in.

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Nick Callen Chartered Accountant is the trading name of Callen Consultants Ltd. Registered in Cardiff No.4520126.
Registered office: 146 Bath Road, Longwell Green, Bristol, BS30 9DB.

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